Thursday, October 13, 2011: 03:26:15 PM

Retail Trend

Celebrate Diwali with lucrative retail offers

The season of festivities is fast approaching and retailers are ready with gifts and surprises

October being the month of celebration, consumers are looking forward to dig deep into their pockets. India is a country of rich heritage and culture and it is during this period that the festivities reach their summit. The mood is cheerful and robust. The hustle and bustle in the street provides a different charm to these festivities. People throng the market and engage in shopping. According to folklore, this month is auspicious for making any kind of purchase. It has been seen that maximum sales are recorded during this month. From gold to gajra, every product is on high demand.

 
Its not only Diwali which makes the season special, but also festivals like Dhanteras, Durga Puja and Bhai Dooj. The season of celebrations starts with Navratri and continues till the Bhai Dooj is over.
 
Taking the mood into consideration, retail companies around the country come up with special offers and gifts during this period. Suman Kumar, a regular customer of Samsung, says, “I wait for this period because it is the best time to buy. Retailers come up with lucrative offers which make shopping a pleasure.” 
 
What’s on offer?
 
Online retailers like Craftsvilla.com and Yebhi.com are promising a lot for consumers this Diwali. The Bombay Stores, a traditional women fashion wear and Indian ethnic lifestyle store, is offeringDiwali gifts including traditional Indian Puja thalis, candles and diyas to Diwali gift packs. A customer can buy a Ganesha idol and frame it in glass as a unique present or they can choose from a wide range of home accessories for Diwali.
 
There are many other kinds of gifts like jewellery, apparels or home decor items for diverse occasions. The Bombay Stores also offers other gift items like fairy lights, small Ganesha idols, handbags and special hampers. One can also decorate their homes with the unique range of soft furnishings and designer bed linens offered by The Bombay Stores. 
 
However, the economic slowdown is expected to play a crucial role in determining customer behaviour. Pankaj Kapoor, CEO of real estate research outfit Liases Foras, says that he does not expect too much from the festive season because of the gap between what is available in the market and what customers can afford. But this gap can be covered up by offering free goodies and schemes.
 
At Yebhi.com, there is a wide range of ethnic wear, which are specifically designed for the occasion. Yebhi.com tries to solve all the inconveniences of time and distance by offering a wide range of ethnic sarees, suits and kurtis online. One can choose from different designs, fabrics, colours and sizes according to their needs.
 
Craftsvilla.com promises to amaze all handicrafts lovers with its all new collection of oxidised “Customize Gift Pack” which includes natural cosmetics and accessories, among other things. It also offers a wide range of diyas, diya petals, Puja thalis, kalash, candles, greeting cards, home temple and many more.
 
At the end of the day, despite all the fears and speculations of the industry, Diwali is going to be grand for both customers and retailers.
 
Sambuddha Sengupta

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