Friday, June 01, 2012: 07:07:34 PM

Retail Company Review

Vivek Ltd: leaders in consumer electronics, home appliances retail

Vivek Limited figures in the first ever listing of the top 500 retailers in the Asia Pacific region across all segments of retailing

Established in the year 1965, Vivek Limited is the largest consumer electronics and home appliances retail chain in India. Vivek Limited operates three retail brands, namely Viveks, Jainsons and Premier. The number of stores of Vivek Limited enhanced from 3 to 53 and with it surged its turnover. Vivek Limited established its dominance in the states of Tamil Nadu and Karnataka with more than 50 showrooms covering a retail space of over 1,75,000 sq. ft.

Vivek Limited figures in the first ever listing of the top 500 retailers in the Asia Pacific region across all segments of retailing.
The company offers an in-house easy monthly instalment scheme, which makes product purchase easier for customers and gives them an incentive to buy more.
Vivek Limited is located in Chennai. It has a branch office in Bengaluru.
Line of Business
The company is engaged in retailing of consumer electronics and home appliances.
Group Companies
The group companies of Vivek Limited consist of Vivek Agencies, Viveks Service Centre and Viveks Lockers. While Vivek Agencies is engaged in distribution services, Viveks Service Centre offers customers technical assistance in product services, installations and repair, and Viveks Lockers deals in providing safe deposit lockers.
Core Principles
  • Offering the best products at the most affordable rates
  • Passion for the best products and service
  • Commitment to quality
The company functions on systems that enhance its operational effectiveness, changing with times, without diluting its core beliefs.
Viveks Service Centre is a certified international member of the National Electronics Service Dealers Association, the US.
Awards and Recognitions
Vivek Limited received VM-RD Retail Design Award 2007 and Merit Award for the best store Visual Merchandising. The company also received Special Jury Award for the Best Shop Fitting store in the country. Images Retail Awards, the first-of-its-kind in India, held in New Delhi during September 2004 saw Vivek Limited bagging the ‘Retailer of the Year’ award in the Consumer Electronics section.
Other awards received by Vivek Limited include:
  • Platinum Award from Panasonic (Ideas for Life) for 2008-09
  • Usha Fans – Star Performer Modern Retail 2007 -08
  • Canon – Best Performing Partner
  • Excellence Award from Sowbaghya our channel partner 2007-08.
  • Highest performance award (chain stores) from Voltas 2007
  • Best Performance award from Sony 2007
  • Star award from Godrej 2006-07
  • Outstanding contribution from TaTa Sky 2006-07
  • Best dealer award (all categories sales) from Sony in 2006
  • Air conditioners
  • Audio systems
  • Cameras
  • Computers
  • Dish washers
  • Televisions
  • Home theatres
  • Kitchen appliances
  • Microwave ovens
  • Mobile phones
  • Refrigerators
  • VCD / DVD
  • Washing machines
  • Air coolers
  • Personal care products
Shareholding Pattern
Vivek Limited is a professionally managed public limited company.
B A Kodandaraman is the CMD of Vivek Limited, while B A Chandrashekar and B A Srinivasa are the joint managing directors of the company.
Annual Turnover
The group turnover is more than RS 400 crore.
Not disclosed.

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