Tuesday, May 22, 2012: 01:12:52 AM

Retail News

GAS launches store in Hyderabad

Store to house latest Spring Summer 2012 collection by international denim brand; more stores to be launched soon

Leading apparel brand GAS enhanced its retail footprint in the country with the launch of an exclusive store n Hyderabad. The 2200 sq. ft store will house the latest Spring Summer 2012 Collection by the international denim brand.

 
An emerging fashion hub, the newly launched Hyderabad store joins GAS stores spread across leading cities in India. Strategically located at Jubilee Hills, an important location in Hyderabad, the launch of the store witnessed some serious razzmatazz with Bollywood starlet Shruti Hasan gracing the ceremony.
 
Brand value
 
According to Claudio Grotto, founder and chairman of GAS, “GAS is excited about the Launch of our new store in Hyderabad, which is one of the most upcoming and strategic markets in India. We love the dynamic fashion sense of the Indian consumer who has a typical ‘east meets west’ outlook, creating a distinct blend of street styles and high fashion, while still maintaining an inherently individualistic streak. Keeping the originality of GAS, a premium lifestyle brand that offers essential, stylish and sensual fashion, we are happy to continue our expansion plans in India.”
 
Speaking at the launch Shruti Hasan said, “I am delighted to be associated with GAS and very happy to be a part of their store Launch in Hyderabad. I love GAS; it’s fresh, it’s classy and it defines simplicity in a stylish and contemporary way. I definitely identify myself with this brand.”
 
Based on the “essensual” concept, the design of the store combines functionality and style which is also in line with the brand’s essence. Aesthetically designed, the store is made in synergy with the brand with typical elements such as the denim container and other practical yet stylish décor.
 
The brand has also announced plans to open exclusive stores later in the year in Chennai, Chandigarh and Amritsar. It is also planning to enhance its retail presence in Mumbai with the launch of two more stores soon.
 
Tias Chakraborty

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