Saturday, May 19, 2012: 05:19:03 PM

Retail News

IndiaPlaza launches new IPL merchandise

Association with Chennai Super Kings will provide an additional advantage in terms of sales and brand promotion, the company that is considered to be the pioneers of online shopping in India, has recently announced that it will be the official merchandise of IPL cricket team Chennai Super Kings (CSK). The team is presently owned by India Cements, which is its lifestyle segment partner.

The store where the merchandise will be launched will include merchandise of CSK including round-neck t-shirts, polo neck t-shirts, collar v-necked t-shirts, Polo T-Shirts with embroidered logo, caps and key chains and wrist bands.
Insiders speak
According to S Shriram, head of Lifestyle at Indiaplaza, "We are thrilled to launch the merchandise of CSK - the current No. 1 team of Indian Premier League. We have been selling the CSK merchandise all along and are happy to bring back the products once again to our customers."
Indiaplaza is the only company that offers a loyalty program through which the customers can earn loyalty points. The customers will be eligible to earn points for this brand too with the help of these loyalty cards.
As part of a special offer, for the ongoing IPL season five shoppers could earn Four Times Bonus Reward Points while shopping at their website on all CSK merchandise. 

"While a lot of pirated merchandise is being sold offline, hard core fans of CSK would like to wear authentic team jerseys that are high on quality not just during the matches but beyond the IPL 5 season too" added Mr Shriram.
According to Malay Parekh, director of Cool Mall, which has the exclusive rights to sell CSK merchandise, "We are happy to associate with Indiaplaza and hope to reach fans of CSK all around the world with the authentic official team merchandise."  
This will be a great occasion for sports lovers and supporters of CSK to acquire one of their most priced assets while shopping online.
Sambuddha Sengupta

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