Saturday, April 21, 2012: 01:38:26 PM

Retail News

HyperCITY implements Oracle Retail Solutions

Solution to provide better insight to retailing giant on its business and enhance sales and customer service

HyperCITY Retail India Ltd has implemented Oracle Retail solutions to integrate retail store operations and help deliver better insight into its 12-store hypermarket business to optimise sales, profitability and customer service initiatives.

With the Oracle Retail Point-of-Service (POS), Oracle Retail Central Office and Oracle Retail Back Office, HyperCITY will now have a single, centralised platform for hypermarket operations that delivers a consolidated and accurate view of store data, customer information, compliance analysis and item performance. The advanced, real-time price execution capabilities provided by Oracle Retail POS help support better management of pricing and promotional activities, enabling HyperCITY to deliver a variety of time and transaction based promotions and drive sales.
According to Mark Ashman, CEO of HyperCITY Retail India, “Our investment in Oracle Retail solutions is enabling us not only to provide a more consistent customer experience in store but also to optimise our performance by better matching consumer demand with merchandising and operational requirements. Ultimately, this will help HyperCITY to continue to deliver that differentiated and superior shopping experience that we are committed to provide.”
A truly valuable addition
The Oracle Retail solutions also integrate the existing Discovery Club customer loyalty program and the employee discount interfaces to allow HyperCITY to coordinate activities, manage compliance and provide a comprehensive view of the business.
“HyperCITY has distinguished itself as a leader in using the power of technology to provide an excellent experience to their customers with great product availability, attractive promotions and quick check outs. HyperCITY is a valuable addition to our list of successful retailers worldwide using Oracle technology,” said Mukesh Mathur, executive director and business head of Oracle Retail India.
According to Mike Webster, senior vice president and general manager of Oracle Retail, “In the highly competitive Indian retail environment, retaining customers is critical. HyperCITY’s approach to leverage technology to build an experience platform that delivers a more holistic view of its stores, inventory and customer information is key to drive business performance and optimise the customer experience.”
Infodart Technologies, a Gold level member of Oracle Partner Network, has helped the implementation since 2010, supporting the first store go-live in October 2011 and completing the roll out in the flagship Malad store in Mumbai this March.
Tias Chakraborty

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