Tuesday, April 17, 2012: 09:14:17 AM

Retail News

Mother, baby and child Expo to be an important retail event

Event to bring together players from the massive maternal and child care product sector

Dedicated to the mother, baby and child segment, the MBC Expo is an exciting and upcoming event that will provide the ultimate platform for businesses in the maternity and baby care industry to come under one roof and share information, ideas and best practices. The much awaited event will be organised by Universal Trade Exhibitions (UTEX), which is one of the fastest growing players in the exhibition industry.

 
The massive size of the retail industry and the rapidly growing market in India makes India one of the hottest destinations for mother and baby care products and therefore the exhibition comes at an ideal time for businesses entering the sector as well as the established players looking for new opportunities in the market.
 
According to Ganpat Shellar, CEO of Utex India, “The MBC Expo 2012 is a 3-day exhibition that includes a knowledge packed seminar covering the entire maternity and baby industry with tips on childhood and parenting, together with the latest innovations related to pregnancy, babies and children. Apart from all this under one roof we also have the best products related to mother, baby and child. The expo is aimed to be a one-stop sourcing platform for everything related to meeting the needs for mothers, during and post-pregnancy, babies at birth and child care for infants and growing children.”
 
Speaking about the business aspect of the exhibition, Mr Shellar added, “This exhibition is a perfect platform for the Indian manufacturer and retailers to reach out directly to the end-consumer and network with other whole-sellers, retailers, distributors and their international counterparts.”
 
The maternal and baby care products market
 
According to Kolkata based homemaker Bidisha Roy, “There are so many options for baby care and pregnancy products in the market today. All these products are scientifically made and the high competition in the market makes all the players try to outdo each other by innovation or competitive pricing.”
 
With a market size that encompasses the entire population, the maternal care and baby care products market is quite obviously one of the most attractive ones in a country of more then 121 crore people.
 
Tias Chakraborty
 

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